Perhaps due to how it has evolved, "green", or as we like to approach it, "sustainability" (Green is normally just environmental, while sustainability considers a societal and financial aspect as well), is often seen as a side-project. It's something supported by a number of employees or volunteers, but usually stays on the outside.
Would you structure your 401(k)s or customer relations programs as, "a nice addition"?
No way! They are essential to your personal and professional well-being. Well, so is your sustainability program.
Think about it: What are the goals of "going green"? Sure, reducing your environmental footprint, educating others within and outside the company, and being better community stewards are all good results. But the goals are different. You're aiming to measurably reduce expenses, improve your marketing image, and decrease risk by having a comprehensive plan for any potential issues.
All members of our Approved Green Business Program (soon to be members of our Greater Good Alliance, but more about that later) receive a Sustainability Plan in which to implement within their own business. Separated into three phases - Planning, Action, Marketing, it allows a company to make their time count when implementing their environmental policies. Each item within has a timeframe to seek its completion, so they can stay on track.
Some examples:
Phase I:
- Build a Green Team
- Audit existing stock
- Collect utility bills
Phase II:
- Assess supply chain (Purchasing & Production)
- Employee habits
Phase III:
- Press releases
- Company dispatch
- Ongoing consultation
So, next time you look to make your business more sustainable, be sure to have a plan! Questions and comments can be directed to Joseph Winn at GreenProfit Solutions.