Don't think about a sales person.
What was the first thing that naturally came to mind? Of course, someone trying to sell you something. Car salesperson, perhaps? Maybe phone service...I can save you a ton of money on your cell phone bill.
In reality, the best selling is done without you ever realizing you were being sold. It isn't meant to sound nefarious or "sneaky"; that's just the way it happens. Remember that nice restaurant you were at last week, the one with the great waitress? Going in, neither of you considered an appetizer or their daily drink special, but half an hour later, there you are, sipping away on a wonderful concoction and fighting for the last of the incredible dip.
Did you enjoy the meal more with those perks? The empty plates and glasses speak volumes.
So, were you swindled? Of course not. Most likely, the waitress sold you without selling. Maybe she mentioned what the chef was featuring that night, or even explained her favorite items on the menu.
This is how sales should be handled in every industry. Unintrusive and catering to their desires and needs, showing how the product fits the customer, not trying to shape the customer to the product.
Turns out, this is a rare skill. Lesson learned for our own team.
But, oh, such a shame...our time is up for today! More on how we have worked to overcome this issue and let our clients and potential customers learn how our products and services can help them next time.
A freshly steeped pot of environmental and social responsibility is calling your name.