Wednesday, December 30, 2009

Is Your Lawn Truly Green? Think Again...


Who would have thought that grass isn’t green? That’s a statement most people would never have heard a few years back. But it’s true. That beautiful thick green lawn which all suburbanites covet and pay dearly to have, is a huge producer of carbon dioxide.

Educated individuals would say that’s simply not true, and that all green plants absorb carbon dioxide and, in turn, they emit life giving oxygen. And they would be correct. But they have not considered all of the indirect effects of growing and maintaining that lush outdoor carpet which negates any oxygen giving benefits many times over.

First, lawns require water. Lots of it. In fact, in most areas, much more water than is supplied by natural climatic conditions. Water used for irrigation is generally from the same source as tap water, meaning it has been processed through a water treatment facility. Various chemicals have been added (which may leach through the ground) and energy is used, usually oil or coal generated, to process the water.

Second, lawns require regular fertilization, herbicides and pesticides. Their runoff is responsible for much of the pollution in our waterways, including the giant “dead zone” spreading out for over 8,000 square miles into the Gulf of Mexico from the Mississippi River delta. It takes 20 pounds of raw materials to manufacture one pound of fertilizer which also requires energy and exhausts 19 lbs of waste product. Not to mention the auto exhaust used for trips back and forth to the yard care store or having a lawn care company drive to your home.

Next, grass grows fast. This requires regular mowing. During the warm months, most lawns are mowed every week. In warmer regions, lawns are mowed throughout the year. Since lawnmowers lack catalytic converters, the EPA estimates that they spew from 5-35 times more emissions per hour than cars.

The same rationale applies to landscape plantings of shrubs, trees and ground cover. While many exotic plants are widely available in all areas, a well thought out native plantscape will substantially reduce maintenance, need for water, fertilizers and pesticides, and provide a home for birds, butterflies and other wildlife. Isn’t that a greener choice?

Keith Winn is the VP Marketing/COO of GreenProfit Solutions, Inc. which assists businesses in becoming environmentally responsible. You may view their website at www.greenprofitsolutions.com or e-mail Keith at kwinn@greenprofitsolutions.com .

Friday, December 18, 2009

Shifting Baselines: The Danger of Changing Perceptions


Ever visit someplace from childhood and wonder, “wow, I remember it being much more expansive”? Now, go back a few more times and, before long, it will all appear normal. While not entirely the same concept, this is a worthwhile starting point for the worrisome idea of Shifting Baselines. Wait, come back! It may be a complicated-sounding term, but there’s no science lesson here today. Shifting Baselines essentially represents a change in what is perceived as normal. It is most often applied to environmental degradation, specifically in the oceans. So why is a change in perceptions an issue? Well, say a fisherman spent their entire life working the sea, never changing fishing grounds. If any aspect of the catch changed during their life, they’d be able to recall days of better (or worse) results. For them, the baseline is constant. A “big” fish is the same size their entire career, as is a “good” catch. Now, take the perspective of a fisherman new to the area. They have no idea what the conditions were in years past, therefore, their “baseline” is set to when they start.

Still unsure as to the dangers of a shifting baseline? Here’s some specifics to paint a clearer picture:
  • Fisherman 1 (lifelong resident) considers a “big fish” 150 lbs. and a “good” catch 1,000 lbs.
  • Fisherman 2 (new resident) has no previous experience, so a “big fish” for them is 50 lbs. and a subsequently “good” catch nets (forgive the pun) 400 lbs.

Due to this principle, modern onlookers have “shifted” their “baselines” (perception of normal) and don’t realize the massive decreases in both fish size and numbers. Conservation measures from that point on will strive to preserve what they believe is a healthy population, unaware of the losses already incurred.

So what can be done to avoid shifting our baselines? While I may have said there was no science lesson, there were no promises made regarding history! “Those who cannot remember the past are condemned to repeat it,” - George Santayana. When written, it is likely there was little consideration for coral reefs, forests, or global fisheries given, however, the principle is the same. By educating on the past, there is a better chance of saving the future.

As an avid diver, snorkeler, and recreational fisher, I have seen a marked change in the marine habitats frequented. Coral reefs once rich with life are, to me, comparatively barren wastelands, a result of direct (overfishing, boat groundings, careless tourists) and indirect (increased fertilizer runoff, inadequate sewage treatment systems, decreased freshwater flow from the Everglades) impacts. Of course, new visitors see the still-colorful and fish-laden reef and perceive it as beautiful and unspoiled. My baseline, while not one of an “unspoiled” environment either, would be inconceivably stunning to those onlookers.

So now, with a newfound understanding of the troubles facing continually shifting perceptions, I want your opinion! What can be done to stem the continuing change in baselines, no matter the field? Also, have you experienced a Shifting Baseline, where others applauded what was once considered subpar? Tell us about it! Send your story to support@greenprofitsolutions.com. A particularly-inspiring recollection, with your permission, will be reprinted on our blog and website.

Learn more:
Shifting Baselines (A Non-Profit Project)
Shifting Baselines from Ocean Conservancy (PDF)

Wednesday, December 9, 2009

How Lights Put a Business in the Black


Analyzing a business, what is the one item that simply “needs to work”? Sure, in the summer, the response is likely A/C, and it definitely could be a serious detriment to productivity, but there’s an even more base requirement. No, it’s not that Blackberry or iPhone, rather, it is lighting. A dark environment makes doing business nearly impossible. Yet, it is the very equipment which allows a company to continue operating effectively that is seen as simply another consumable. In recent years, more attention has been brought to illumination as a means of “going green” through the use of CFLs (Compact Fluorescent Lights) and, on a smaller scale, LEDs (Light Emitting Diodes). The efforts are laudable, and much improvement has been made, however, lights are still seen as an end in and of themselves, not as a means to improving the business’s bottom line.

What could this possibly mean? Surely lights have two levels of benefits: longer life and lower energy consumption, but is it surprising to hear that they actually have many more effects? Take an office environment, for example. A comprehensive lighting audit should result in lower operating costs and reduced maintenance, but, if done properly, should also improve the quality of light, reducing eye strain (a cause of headaches), increasing productivity, and, reducing absenteeism!

Right, and the company is on the Fortune 500 in 3-month’s time. Sarcasm aside, these are all true (well, maybe not the Fortune 500, yet). Think about the last visit to a jewelry store. Were their lights a dull yellow, with areas of bluish hue, and the corners tending to hold a strong glare? No! Everything was presented in crisp, clean light approaching the tones of daylight, and why might that be? A jewelry store’s interest is in making their product look stunning, and they embrace proper lighting to emphasize that goal. The same, in effect, is true in any other business. When the lighting is at its best, employees, customers, and the actions each take are as well. This translates into a variety of benefits for the company. In healthcare, a clean light allows medical practitioners to diagnose and treat patients most effectively. On the manufacturing floor, proper lighting improves safety through a reduction in accidents and can provide a boost to quality control standards. Even in the classroom, a well-illuminated environment has been linked to an improvement in test scores and student behavior.

So, for those who passed on perusing The Article No One Will Read, here is the necessary summary:

Proper lighting is less common than it should be, but not troublesome to resolve
Well-lit environments allow everyone and everything to operate at their best
Beneficial light and cost savings can go hand-in-hand
Including a lighting audit within a company’s sustainability initiative can pay large dividends
  • Going Green,
  • Brightening the office,
  • Reducing the energy bill,
  • and replacing fewer lights
are all a singular goal!

Wednesday, September 2, 2009

The Article No One Will Read


Wow. I just had a wake up call, maybe even an epiphany. While this may not be a completely green topic, it does refer to email, so unless you are printing your emails (and why would you do that?), I guess we can consider this a sustainable article.

Maybe I am the loner, but when I receive an email, and decide to open it, I generally read the whole message. These are from friends, family and known business associates. I do the same when I receive an email newsletter. After all, these are publications I subscribed to, so most of the content would be of interest to me. After sending out an important email to my friends and family, I found out that I am most definitely in the minority.

I sent out an email to about 60 people close to me, explaining an important topic, and asking their help in performing a 2 minute task. I ....wait a minute, are you still there? OK - I had to resend it 3 times so far, each time, re-explaining in different ways, as dozens of otherwise intelligent and computer savvy people were hopelessly lost. I finally had to build and send an instructional video.

Most writers of emails and newsletters track by Open rate. That’s totally irrelevant, because statistics and research tell me that MOST PEOPLE WON’T EVEN READ THIS. That’s right. And it’s because of a newly diagnosed syndrome, called Email Attention Deficit Disorder (EADD).

Due to information overload, it is estimated that there are over 2 billion people with this syndrome. Symptoms are:

• Simply scanning the first word or two of each sentence or paragraph;
• If the first word does not catch their attention, they skip to the next paragraph;
• If the paragraph has more than a few lines, they don’t even bother scanning;
• The average EADD sufferer spends less than 51 seconds scanning an email.

What does catch their attention?

Highlighted important words – in red
• Bulleted topics
• Short, easy to manage paragraphs
• Videos – it’s easier than reading

What are the consequences of EADD?

• Sufferers generally miss the important points of the story
• If there is a task required in the email, ironically, they spend more time trying to perform it
• Very little knowledge is gained
• Increases confusion on topic

DO YOU HAVE EADD? If you are still reading, then you’re probably OK.

Pharmaceutical companies are ramping up research on this affliction and I’m sure we’ll soon see TV commercials to “Ask Your Doctor” for the latest and greatest new drugs…I don’t suppose they will have an email campaign.

OK, OK..my friend the Doctor just called. EADD is not an “official” syndrome….I just made that up. But the statistics and “symptoms” are real. Keep these in mind when writing your emails and newsletters and you will get more Opens and even more importantly, more people understanding your content.

Keith Winn is the VP Marketing/COO of GreenProfit Solutions, Inc. which assists businesses in becoming environmentally responsible. You may view their website at www.greenprofitsolutions.com or e-mail Keith at kwinn@greenprofitsolutions.com .

Tuesday, August 11, 2009

Help Us Plant 1000 Trees


As you are probably aware, through our company, GreenProfit Solutions, we are quite involved in the efforts to curb climate change. According to most scientists, South Florida is the #1 “At Risk” region on the planet, so we do have a sense of urgency. We are trying to educate companies, governments and individuals through our speaking engagements, webinars, and participation serving on the Advisory Boards of the Eco Chamber, Port of Miami Propeller Club, Riverwalk Trust Sustainability Committee, Broward County Climate Change Task Force, Smart Growth Partnership, Living Green Fair, Emerge Broward, Lauderdale Air and Beach Festival, as well as Chairing and serving on the Ft. Lauderdale Chamber Diplomat & Concierge Committees, Chairperson of the New Member Committee, South Florida Chamber of Commerce as well as Sustainability Advisors for various non-profit organizations. As you can see, we take our mission seriously.

Our company is seeking people with a similar passion so we can geometrically increase our effect. We are offering a very affordable Business Opportunity model to those who wish to work with small and medium size companies in building their own part or full time business…and we need your help.

We have an advertising budget, and we could just place business opportunity ads or hire an advertising firm. But we want our dollars for this campaign to do more and that’s where you come in.

We all know someone who is looking for a way to supplement their income, or someone with a green passion, or someone seeking to follow their dream and start their own business. And, the people we know, also know other people with similar situations and similar passions.

We have built a complete informational system on our Opportunity, and for every 10 people who complete our online form and join our No Cost, No Obligation mailing list, we will have a tree planted in a vital region of the world. Trees are nature’s way of offsetting climate change. It is our goal through this campaign to plant a minimum of a 1000 trees, which means we need to have 10,000 people to subscribe.

We all have seen and some of us have forwarded those silly emails which promise “good luck”. Now, there is no luck required. By forwarding the email below, you are already helping to save the planet.

Thank you in advance for your help and participation.
---------------------------

PLEASE HELP FIGHT CLIMATE CHANGE - PLANT 1000 TREES – NO COST!

Our friends at GreenProfit Solutions, Inc., a socially and environmentally responsible company, are offering to pay to have 1,000 trees planted. The company is seeking to get the word out on their Green Business Opportunity and your No-Obligation subscription to receive information is all it takes. GreenProfit Solutions will have 1 tree planted for every ten subscriptions, with a goal of planting 1000 trees.

All subscribers receive a Free Business Report and the knowledge that they have helped do their part in the fight against Climate Change. Click to subscribe at their special web page.

Let’s help GreenProfit reach their goal. Please forward this email to every adult on your e-mail list.

Follow their progress on Twitter.

Joseph Winn is the President/CEO of GreenProfit Solutions, Inc. which assists businesses in becoming environmentally responsible. You may view their website at www.greenprofitsolutions.com or e-mail Joseph at jwinn@greenprofitsolutions.com .

Wednesday, July 22, 2009

Is Your Seafood Sustainable?


Fishing practices worldwide are damaging our oceans, depleting fish populations, destroying habitats and polluting the water. Informed consumers can help turn the tide. However, before finding a solution, we must discover the problems facing marine ecosystems. The following three issues can be solved through the same strategy, consumer choice. So what are these global challenges facing fisheries?

Overfishing
With an ever-growing world population to feed, fisheries worldwide are strained to their limits, in a state of decline, or, in worst case scenarios, have already collapsed. In the western Atlantic, cod were once so plentiful that fishing trawlers had a hard time just pushing through them. Today, they are almost nonexistent. When a fishery collapses, thousands of people are forced out of work and the fish species itself becomes in danger of extinction. Worldwide, fishing fleets are taking fish out of the oceans faster than they can reproduce. It is important to know which fish are most vulnerable to overfishing. Generally long-lived and slow growing species, including the Chilean Sea Bass (formerly known as the Patagonian Toothfish), living at least 40 years, and the Orange Roughy (Slimehead family), known to survive for over a century, tend to mature late and have low reproduction rates. Effectively, even relatively minor fishing pressures can have devastating impacts on such fisheries.

Habitat Destruction
Another major issue facing global fisheries is habitat destruction. Some trawling techniques employ an extremely efficient method of dragging nets along the ocean's bottom, scooping up nearly every fish in its path. While it results in large catch rates, it also has the unfortunate result of destroying any life on the ocean floor as large rollers are used to weigh the nets down. This leaves a flattened seascape, unable to recruit new life in the now-barren habitat.

Bycatch
This is another serious problem in global fisheries. Most prevalent in the previously-described trawling style of fishing, it is the unwanted or unintentional catch of non-target species. Worldwide, it is estimated that fisheries dispose of 25% of their catch for this reason, resulting in a nearly 100% mortality for those unfortunate enough to be caught. For example, it is estimated that for each pound of shrimp caught in a trawl net, an average of two to ten pounds of other marine life is caught and discarded overboard as bycatch. In addition, dolphins, whales, turtles, and sharks are frequently caught in trawlers’ nets and long-line operations, often severely affecting their populations.

Solutions
So how can you help? Well, in the simplest and most effective way any consumer can: with their wallet. Patronize establishments which support sustainable fisheries while making an effort to educate those who have yet to understand the issues. Certain grocery stores have committed to stocking sustainably harvested fish as well. How can you tell? Look for the Marine Stewardship Council seal on produce counters or in restaurants. But what about fish which aren't under the MSC guidelines? The Monterey Bay Aquarium Seafood Watch has compiled and published a series of Regional Guides which you may download free of charge. These handy pocket guides show you which fish to avoid, good seafood alternatives, and best choices for both health and sustainability. Prefer a paperless alternative? A free iPhone app (opens in iTunes), complete with all regions and their respective seafood recommendations, is available, making sustainable seafood choices accessible anywhere your iPhone or iPod Touch travels.

Photo credit: Monterey Bay Aquarium


Joseph Winn is the President/CEO of GreenProfit Solutions, Inc. which assists businesses in becoming environmentally responsible. You may view their website at www.greenprofitsolutions.com or e-mail Joseph at jwinn@greenprofitsolutions.com .

Friday, June 5, 2009

Water

Being based in South Florida, water is a regular part of our lives. On the west, we are bordered by the Gulf of Mexico, while the Atlantic Ocean graces our eastern shore. The southwest region of the state is entirely dominated by the Everglades, a region of enormous biodiversity and importance. This completely notwithstanding the Florida Keys, the only living barrier reef system in the continental United States. For us, water isn’t just a drink or the recipe for a fun weekend; it is our livelihood. As the top tourist destination on the planet, we entertained over 76 million visitors in 2004, providing a $57 billion effect on our economy . Much of this is due to our shores and underwater treasures. From airboat tours to SCUBA diving trips, our natural resources are invaluable economically and environmentally.

So how can we balance their environmental preservation with our own social growth? The draining of the Everglades has been covered nationally as one of the most ambitious land reclamation projects ever conceived. Looking back, was it a bad idea? Absolutely, it disrupted the natural flow of freshwater from the Lake Okeechobee region into the Everglades and subsequently, the Florida Bay. We’re now spending billions of dollars and countless work hours in an attempt to return the system to some semblance of the original design. However, by drying up a large part of the historical Everglades in the early 20th century, it accomplished the original intent of the Army Corps of Engineers. Massive population centers in South Florida would not exist as we know them had the region not been dried and water flows redirected into canal systems. Permanent building was impossible due to the constant variation in water levels before the canals. Much of the reclaimed wetlands was initially used for farming, a natural fit due to the rich swampy “muck”. Our economy grew from those farmers, fast-forwarding to Flagler’s Railroad and the first tourists. Some of those visitors constructed winter homes in the area, slowly converting the region from the next agricultural frontier (which it remains to this day in some regions) to the must-visit destination of the U.S.

Of course, even then, tourists came here not for the mosquitoes, humidity, or sunburns (well, maybe the tanning), but for the water. Since the water they craved was ocean, there was need for another source of water to drink. Underneath the southern part of the state lies the Biscayne Aquifer, the primary source of our water supply. While other regions have large, well-filtered aquifers buried thousands of feet below the ground, the Biscayne Aquifer is essentially our water table. It fluctuates with rainfall and is directly accessible from the surface. While it makes extraction very simple, it presents a number of significant issues. Fertilizers and other toxins readily make their way into our water supply. Additionally, when over-pumping or periods of drought occur, saltwater intrusion becomes a serious problem. Ironic that the state which receives more rainfall than nearly anywhere else in the continental United States is most at risk for water shortages.

“Thanks for the history lesson”, the reader might say, “but what’s it to us?” Especially here, where the environment is so closely linked with our economic well-being, the need to consider sustainability along with growth is essential. The advice for Floridians is valid anywhere. Nutrient overload is causing damage to our nearshore water quality, reef health, and wetland viability. This originates from agricultural facilities, yes, but also from the average family’s green lawn. How can you make a difference? Take care to avoid fertilizers and pesticides unless necessary, then using only the natural varieties. Time-release formulas can positively affect our water supply as they only use what is needed at the moment, minimizing runoff. It may not be apparent, but no matter where you are, every chemical you pour into your soil eventually makes its way to a waterway. Native plants require fewer, if any, fertilizers. A growing trend nationally is xeriscaping, or planting native flora. My home county has a NatureScape Broward program which highlights homes and businesses who have met a xeriscaping goal. These yards require less care and watering, thereby lowering their total cost of upkeep.

Reducing total water consumption also helps to preserve the natural environment. In a way, it is unfortunate that, for most users, water is so cheap as to render a financial savings extremely minimal. At a rate of ~$2 per 1,000 gallons, even massive reductions will not result in significant savings. However, there is another reason to save water — it’s a limited resource. Though we may not have a direct eye into our own supply, know that the less each of us use, the better off all us will fare.

A number of technologies, both old and new, are available to help reduce our depletion of valuable aquifers. Low-flow toilets, shower-heads, and faucets can more than halve indoor usage. Atmospheric water generators allow drinking water to be produced straight from the humidity in the air, purified for instant enjoyment. For irrigation purposes, cisterns connected to building gutters can retain the water necessary to keep the plants green through the hot summer or dry spring seasons.

Whether it be flowing down a plain in the Everglades, surrounding a healthy coral reef, or sitting in an ice-filled glass, water is an essential resource. Please treat it as such.

Joseph Winn is the President/CEO of GreenProfit Solutions, Inc. which assists businesses in becoming environmentally responsible. You may view their website at www.greenprofitsolutions.com or e-mail Joseph at jwinn@greenprofitsolutions.com .